11/1/2015 individual blog post - Abi

I have added a 'social' section to the home page. I have added an Instagram feed and a twitter feed. This allows the audience instant access to Thalia Bleu's social media pages. I found through audience research that our target demographic gain a majority of artist information through social media , I also found that our target age group are most prevalent on the social networking sites Twitter and Instagram therefore these are the sites we have chosen to embed in our webpage. This technological convergence will allow us to spread Thalia Blue's brand identity across a multitude of different technological platforms ; Through existing product research we found this to be a very successful method for furthering an artists brand identity.