Katie

Individual Essays 

Florence and the Machine


Digipak Analysis:


Music video analysis: Florence and the Machine 'Rabbit Heart' analysis

Webpage analysis:

 

Applying for Production Roles


To apply for the individual production roles I looked at each role for each product in detail and looked at the ones which I thought best suited me and which ones I thought that I would be able to best contribute too in my group and which suited my skill set best.



Evaluation
Question 1
Using technologies  was a completely vital part to the construction of our media products. This was due to technological convergence being used by more and more professionals to please their audiences. In order for our products to be successful we needed to use these technologies to keep up with the trends.

 
Question 2 
When creating a promotional package one of the most important things to think about it a 'house style' or 'brand identity'. Without an effective brand identity the audience may find it difficult to identify with the product or artist when buying it. To ensure we had brand identity across all of our products we had to ensure that we had certain components which were the same such as; colour, font, typeface, images, costume, props. This ensured that the audience could easily identify and recognize our products on the market. It was also important for us to make sure that our genre was easily recognized across our products.

Transcript question 2


Question 3
Throughout the whole process of constructing our products it was important for us to gain constant feedback from our target audience. We did this through questionnaires, interviews, surveys and presentations with media experts. The main reason that we did this was to ensure that when we had completed our promotional package, it completely appealed to our target audience. If the products don't appeal to the target audience then they wont sell or be successful.



Transcript question 3


Question 4
When creating a promotional package it is important to follow conventions to ensure that the product will appeal to the target audience. Without conventions the product would not match other products within the same genre. However it is still important to subvert from certain conventions so that your product can be differentiated from others on the market so the audience will be more inclined to buy your product over others.

 

 

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