This is the video of our audience research which I created using an app on my phone called iMovie. This is a very new technology as the app was released when apple bought out ios 8 , which happened just 2 weeks ago. The film shows us as a group interviewing members of our target audience. Although some of the answers are not as helpful as others the video has enabled us to see somewhat how our target audience access information about their favourite artists and what would attract them to buy a digipaks , watch a music video or view artist website. Also the video was recorded using my phone which means the quality is not great , but it was very convenient as we could film on the go when we found someone that we thought would help us with our questionnaire. The sound is also not great quality due to the camera however this has shown us that for our construction we will use an industry camera to maintain a professional look to all our products.
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